Kia is the Hyundai story with a quality discount that should narrow. EV9 and EV6 winning awards and share, while the legacy ICE/hybrid lineup remains strongest in its history. PBR-V purpose-built vehicle bet is interesting but unproven. Trading at a meaningful discount to Hyundai despite similar fundamentals.
Thesis reviewed May 29, 2026
Kia Corporation is headquartered in South Korea, which is currently showing elevated risk signals.
π°π·South Korea72NEUTRALView South Korea risk detail βπConsumer29NEUTRAL| Ticker | Company | Score | Gap | Signal Ξ | Action |
|---|---|---|---|---|---|
| JD | JD.com Inc | 33 | +13% | β2% | EARLY |
| NIO | NIO Inc | 33 | -10% | β2% | AVOID |
| LI | Li Auto Inc | 33 | +7% | β2% | NEUTRAL |
| BTI | British American Tobacco PLC | 33 | +14% | β2% | EARLY |
| DEO | Diageo PLC | 33 | +8% | β2% | NEUTRAL |
| RACE | Ferrari NV | 33 | +17% | β2% | EARLY |
| TM | Toyota Motor Corporation | 33 | +12% | β2% | EARLY |
Investors who hold KIMTF may also have indirect exposure through these country funds.
Kia EV6 wins European Car of the Year for second time
Kia announces $4B investment in PBR purpose-built EV platform
Q4 operating margin hits 11.5%, best in industry alongside Toyota