Kering's flagship Gucci brand remains in severe creative and commercial transition under designer Sabato De Sarno (and possibly successors). The luxury cycle has bifurcated sharply, with megabrands (Hermes, Louis Vuitton) gaining share while challenger brands lose. Bottega Veneta and Saint Laurent provide some offset but cannot compensate. Real estate acquisitions (Fifth Avenue, Champs Elysees) have stretched the balance sheet at the worst time. CEO transition under Stefano Cantino faces material strategic challenges.
Thesis reviewed May 29, 2026
Kering SA is headquartered in France, which is currently showing moderate signals.
🇫🇷France65NEUTRALView France risk detail →🛍Consumer22NEUTRAL| Ticker | Company | Score | Gap | Signal Δ | Action |
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| LI | Li Auto Inc | 27 | +7% | ↑2% | NEUTRAL |
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| BTI | British American Tobacco PLC | 27 | +14% | ↑2% | EARLY |
Investors who hold PPRUY may also have indirect exposure through these country funds.
Kering issues fourth consecutive quarterly profit warning on Gucci
Gucci Q1 2026 organic sales decline 25% in Asia-Pacific
Estimates · Yahoo Finance · Not audited figures