PepsiCo's Frito-Lay North America has shown unusual volume weakness as consumers pull back on snack categories and value private label competes effectively. Beverages remain stable. International strength continues. Pricing exhaustion is the structural concern as elasticity reverses. Productivity programs and portfolio reshaping (low/no calorie, healthier snacks) are partial offsets. Dividend aristocrat status and capital return remain anchors.
Thesis reviewed May 29, 2026
PepsiCo Inc. is headquartered in United States, which is currently showing moderate signals.
πΊπΈUnited States59NEUTRALView United States risk detail βπConsumer22NEUTRAL| Ticker | Company | Score | Gap | Signal Ξ | Action |
|---|---|---|---|---|---|
| NIO | NIO Inc | 27 | -10% | β2% | AVOID |
| LI | Li Auto Inc | 27 | +7% | β2% | NEUTRAL |
| JD | JD.com Inc | 27 | +13% | β2% | EARLY |
| DEO | Diageo PLC | 27 | +8% | β2% | NEUTRAL |
| ULVR.L | Unilever | 27 | β | β2% | NEUTRAL |
| BTI | British American Tobacco PLC | 27 | +14% | β2% | EARLY |
| RACE | Ferrari NV | 27 | +17% | β2% | EARLY |
Investors who hold PEP may also have indirect exposure through these country funds.
Frito-Lay NA volume -4%, pricing elasticity reverses on snack category
PepsiCo announces portfolio review of underperforming brands
Estimates Β· Yahoo Finance Β· Not audited figures
| Politician | Party | Type | Amount | Trade Date | Return |
|---|---|---|---|---|---|
| Alan Armstrong | Buy | $1kβ$15k | Mar 27, 26 | ||
| Thomas H. KeanNJ | R | Sell | $15kβ$50k | Mar 26, 26 | -7.5% |
| Sheldon Whitehouse | Sell | $1kβ$15k | Mar 30, 26 | -6.9% | |
| Julia LetlowLA | R | Buy | $1kβ$15k | Feb 5, 26 | -9.2% |
| Sheldon Whitehouse | Sell | $1kβ$15k | Feb 23, 26 | -9.6% | |
| Jared MoskowitzFL | D | Buy | $1kβ$15k | Dec 2, 25 | -0.6% |
| Julie JohnsonTX | D | Buy | $1kβ$15k | Dec 18, 25 | -0.7% |
| Thomas H Tuberville | Sell | $15kβ$50k | Oct 7, 25 | +0.7% | |
| John W Hickenlooper | Sell | $100kβ$250k | Sep 2, 25 | +5.2% | |
| Tina Smith | Sell | $100kβ$250k | Feb 11, 25 | +1.3% | |
| Markwayne Mullin | Sell | $15kβ$50k | Dec 11, 24 | -0.5% | |
| Jared MoskowitzFL | D | Buy | $1kβ$15k | Nov 8, 24 | -5.1% |
| John JamesMI | R | Buy | $1kβ$15k | Sep 4, 24 | -14.0% |
| John JamesMI | R | Buy | $1kβ$15k | Nov 10, 23 | -11.1% |
| Jared MoskowitzFL | D | Buy | $1kβ$15k | Jul 14, 23 | -12.3% |
| C. Scott FranklinFL | R | Buy | $1kβ$15k | Aug 2, 24 | -12.6% |
| Shelley M Capito | Sell | $1kβ$15k | Jul 25, 24 | -10.8% | |
| Thomas H Tuberville | Sell | $1kβ$15k | May 3, 24 | -6.1% |